Redesign directions · August 2026 · open any card below
Redesign directions · August 2026 · open any card below
Each is a distinct design language — not a palette variation on a single layout. Every page is built from real KCM content: real service names and descriptions, real team members and their actual job titles, real credentials, real contact details. Headlines are new, but every fact in them already exists on your site.
All eight are fully responsive. Open each and resize, or view on a phone.
Built from the two references picked from the gallery. From BCG: the one-line statement above the hero, the publication on a frosted card over a photograph, typed and dated, and a topic strip. From MSCI: the publication as the hero with a bold headline and one button, a latest strip with dates, and plain columns for what the firm does. Palette taken from the logo. Photographs are Unsplash placeholders.
Conventional firm homepages whose hero is a full-height slider of real KCM publication artwork — each slide carries a headline, standfirst and a link to the piece. Everything below is the normal suite: about KCM, the eighteen service lines, industries, recognition, then a short insights strip. Slide dates are the real ones printed on the cover art (September 2025, January 2026, July 2024), not the batch-seeded CMS dates.
The cover is shown whole and crisp as a tilted plate, over an atmospheric blur drawn from the same artwork, with headline and CTA alongside. Nothing is cropped and nothing collides.
80vh split — copy panel left, artwork right at full size, never cropped, on a tinted ground pulled from the cover. The most legible treatment of the covers, and the safest at any screen size.
The most literal reading — artwork fills the frame edge to edge, cropped to its photographic side so the cover’s own printed title is out of frame and the page headline stands alone.
These are not homepages. They were a first pass at the knowledge-first feedback and went too far — they read as a news site rather than a firm. Kept here because the patterns are sound for an Insights / Knowledge Hub page, which is where they belong. K2’s three-facet filter genuinely works and is the most reusable piece.
The purest form — a publication is the hero, exactly as Andersen and Dhruva do it. A standing reference bar sits above the nav, an “Also published” rail runs alongside, and a tabbed feed follows by topic.
Crowe and BDO’s pattern: a compact hero, then a browsable hub dominating the page. The three-facet filter actually works — topic, series and reading time, with a live count and an empty state.
A three-column front page — lead story, secondary stories, and a US Tax desk rail. Leans hardest on the strongest signal found in the research: a named author, Vasu Patel, accountable for eleven pieces.
Editorial and typographic. Reads like a serious publication — hairline rules, a masthead, a two-column service index, drop caps. Competence signalled by density and structure rather than decoration.
The UAE/US split becomes the structure of the whole page. Split-screen hero — Dubai and Manhattan either side of a spine — and services shown as two columns side by side rather than behind a toggle.
People first. The hero is a wall of 36 real headshots, making 450+ concrete instead of abstract. Every service line carries the name and face of the partner who leads it. Directly attacks the biggest gap against the peer set.
Swiss and functional. The service directory is the hero — all fourteen UAE lines visible in the first screen, no scrolling required. The most direct possible answer to "what do they do."
Architectural and restrained, closest to a private bank. Full-bleed photography, inscriptional type, very few words, and one monumental moment where 450+ fills the screen. The most premium-feeling of the five.
A scannable table. Every service shows what it covers and which partner leads it, in one row. Filter chips narrow by group; the jurisdiction switch swaps UAE for US. Highest information density of the three.
One full-width band per practice group, alternating image and text. Each band carries a photograph matched to the actual work — documents, boardroom, archive — with the services as large type beneath. The most visual of the three.
Organised by the problem a client arrives with, not by your org chart. Six UAE situations and four US ones, each mapping to the service lines that answer it — with the complete eighteen-line index still below for anyone who prefers a list.
--kcm-gold but renders burnt orange (#BD5A1C) — inherited from the India parent's brand, not from your own logo, which is black and periwinkle blue.